Danielle
Egnew
"The
Greatest, and Sexiest,
Female Producer Alive"
By
Lori Pritchett
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Behind the closed stage curtains, sexy
songstress and actress Danielle Egnew is much more than
her hot body and her hot voice. She knows what she’s
doing, inside the studio and out, producing her own albums
that built the stairway to the top. Most artists get assigned
producers once they get a record deal, and that producer
can make or break the artist’s sound, and that’s
why Danielle Egnew has always produced her own music,
from all-girl Pope Jane and beyond. She was so good at
it that she went on to produce other people’s music,
too, and continues to produce her own projects as an artist
while signed to Maurice The Fish Records. I picked Danielle
Egnew’s brain on how she makes her magnificent music
magic, and how this sultry musical genius came into being
who we know today -- the world’s greatest, and sexiest,
female producer.
Lori
Pritchett: When you were working on all your
own albums, did you ever think that you would be considered
one of the best music producers in the industry?
Danielle
Egnew: No, no, I didn’t. I was just consumed
with getting a great sound for the project, but that’s
a really great side perk!
LP:
What was your earliest sign that you would go into recording
and producing music?
DE:
Well thinking back, I was McGuyvering multi-track devices
when I was thirteen. I remember being at my Auntie Joan
and Uncle Vic’s house in Tucson one Christmas, and
I had my Montgomery Ward boom box with me. It had a dual
cassette deck, and I remember thinking that was so cool,
because I could make copies of tapes. This Montgomery
Ward boom box had the best sound ever, and it had stereo
condenser mics built into it. Actually, it was pretty
tricked out for a boom box, come to think of it. But anyway,
I had it sitting up on my aunt and uncle’s spinet
piano, and I was playing and singing some song I was making
up, and it occurred to me that if I found another cassette
recorder, I could play the already-recorded piano and
vocal tape, and sing a harmony line live while recording
on the other recorder, and I would have a tape of me singing
two parts and playing the piano. So I asked my aunt and
uncle if they had a tape recorder, and they had one of
those hand-held Radio Shack deals that everybody had in
the eighties, you know, the one with the silver carrying
handle? I did end up recording back and forth between
these two tape players, and I ended up with this really
hissy tape of me with, like, four vocal parts, and by
then, the original piano and vocal part was all distorted
and hissed out (Laughing) but man, I thought it was the
bomb, so I stuck that hissy, crappy tape in my boom box
and made copies of it for everybody in the family, which
gave it even more tape hiss, like the thing sounded like
it had a barrel of snakes in the background. I mean, it
was bad! (Laughing) My family was nice about it, though.
LP:
Female music producers are tough to find, and so are female
recording engineers, and you do both. Do you like one
better than the other?
DE:
Oh yeah, well, I prefer to Produce, I mean, who doesn’t?
Because producing is more creative, and a tiny bit less
hard-wired technical in many areas than engineering. I
just don’t enjoy crawling on the floor with mics
as much as I do working at the board, bottom line, but
I do it all the time on my own stuff, so I guess I should
shut up about it, huh?
LP:
What was your first multi-tracking experience as an engineer?
DE:
Probably the most hands-on was with a Tascam cassette
four track recorder that my best friend Kristen bought
for me. It was back in 1992, ‘93, somewhere in there.
I did produce on my album when I was signed to Whatever
Wreckards in 1991, and we recorded on these fat-sounding
analog Tascam half inch cake tapes, but I didn’t
engineer that album.
LP:
Did you produce any commercially-sold records on that
Tascam four track, or was it just for fun?
DE:
No, we sold product we recorded on the Tascam. I did a
bunch of stuff with that studio, we [Pope Jane] all did.
That was around 1994, 1995, right in there. By then, I’d
learned a lot about working around analog hiss, something
that many so-called producers these days have no idea
how to deal with. I did a country album with Wayne Lembcke
and that material went out to Chris Ledoux, Reba McEntire,
and Alan Jackson. We also recorded our first Pope Jane
album using that four track, going through a sixteen track
rack-mount Alesis board, EQing the heck out of it, and
mixing the drums, bass, and rhythm guitar live onto two
of the four tracks. Then we’d lay down vocals on
the two open tracks, and add any lead guitar lines punched
in on one of the two open tracks, between vocals. I mean,
it was some serious tricked out engineering, and there
was absolutely no room for error. It was stressful, but
it forced you to be perfect on the outset, which again
is something that’s lost in our digital era with
unlimited punch-ins and editing abilities.
LP:
You mentioned “so-called producers”. What
do you mean by that?
DE:
Well, this is kind of a loaded and involved question,
because I don’t ever want to discourage people from
doing their own stuff and recording their own projects
at all. I’m not talking about hard working musicians
just getting their tunes out there in their home studios,
because I think that everybody should do that. It’s
just that the producer title is really trendy to throw
around, and people drop it thinking it means that they’re
in charge, or whatever. This is probably going to be a
not-so-popular comment, but I’ve found that a lot
of times the term ‘producer’ is tossed around
by a lot of people who really haven’t worked in
a full producer’s capacity, who perhaps wouldn’t
know how to produce an album if instead of tweaking pre-made
loop-based software programs in the home studio, they
were placed in a control room with live musicians and
five engineers waiting for instructions. I mean, with
the ease of digital recording, and the ease of pre-produced
loops that can be dropped into recordings, people buy
an ACID Loops program and consider dragging and dropping
loops to be “producing”, when in fact, it’s
arranging, and that’s something completely different.
Those loops have already been produced by someone else,
and they sound slick and perfect, and they afford the
person dragging and dropping them to be creative with
an arrangement, but that’s not producing. Or someone
thinks that throwing a mic in front of a guitar cabinet
and capturing a signal is producing, but that’s
actually engineering. Producing has to do with not only
deciding how to capture the original signal, but how to
sculpt that signal once you get it, and how to work with
the musicians and singers in the studio to get the best
performance for the mic, to produce the best signal and
sound for the project, then how to give the entire project
a consistent sonic identity, a personality as a body of
work, and finally, how to tweak the arrangements and sometimes,
the songs themselves, to best suit the artist’s
vision for that body of work. A lot of younger live singers
are used to sucking on a Shure 58 [microphone] live, screaming
into the thing, and they go into a studio and try and
do the same thing with a large-diaphragm Neumann, and
it distorts like crazy. Producers have to be able to coach
the vocalist on how to simulate the live energy in the
studio with different mic techniques, if need be. Producers
need to have a working knowledge of the different types
of microphones, what they do, how to use them to create
different sounds, I mean, the list is huge here. I know
this is going to sound hard-nosed, but someone in the
producing community needs to say it, because we need to
educate the kids coming up who think that downloading
loops is producing on how to actually produce, if that’s
what they are interested in, so they don’t go to
apply in a studio with other professionals and get laughed
out the door with their drag-and-drop resume. Plus, it’s
trendy to call yourself a producer, but I wouldn’t
be calling myself a doctor if I knew how to apply antibiotic
cream. That’s an extreme analogy, but I’m
finding more and more an enormous crop of musicians coming
up in a pre-produced digital era that can’t tell
me the difference between Hertz and Kilohertz in the frequency
spectrum, that can’t sit in a control room, listen,
and call out frequency changes to the engineers to separate
two fender Strat tracks in the mix without using effects,
that when faced with using an analog system have no idea
at all how to push the decibel margin to max it’s
warmth because in digital [recording] it [sound] breaks
up automatically at zero, that can’t coach a vocalist
properly on their technique when the vocal approach isn’t
fitting the mood of the song, that can’t communicate
to a bassist or a guitarist or drummer a part that might
be more effective for the song if there’s something
sticking in the arrangement, that can’t tell the
difference by listening between a plate reverb and a dark
hall reverb, who don’t know how to use a basic panning
spectrum to control volume instead of riding faders –
I mean, I could go on and on and on, and all I am going
to do is sound like a big preachy crab, but you can see
that there is more to the producing job than simply loop
matching or recording your project. I think it’s
terrific that people do these things, and all of those
things add to producer knowledge. I think it’s very
creative and productive that people are part of their
own recording careers. And yes, technically, if you are
creating and recording – producing a product, you
can claim to have produced your product. But I really
encourage people to refrain from putting on the official
Producer nametag unless you can walk into another artist’s
recording session and support, enhance, and sculpt their
entire sound, and be able to communicate to them, their
players, and to the engineers how that is going to happen
without getting up out of your chair, and without using
your own computer software system.
LP:
Producing sounds more intense than I would have thought,
but why do you think more women aren’t doing it?
DE:
I think a lot of women are producing, but it’s harder
for women producers to make it to the place where they
would get any notoriety in the more commercial leagues.
That doesn’t have to do with the ability of the
women producing, it has to do with political industry
garbage getting in the way. I mean, it can be done, just
look at me. But truth be told, a lot of women just tend
to be more invested in the writing and performance aspect
of music, rather than gutting it out in the technical
area. Not always, of course, and there are some amazing
women engineers out there, too, but at the risk of sounding
like a crying girl, producing and engineering have been
such a good ol’ boy’s club that most women
don’t want to put up with the junk they have to
put up with just to do their job. Producers have to work
with a engineers, and I have watched female producers
walk into sessions and these forty and fifty-something
white guy engineers who are all frustrated producers just
start smirking at one another and messing with the mix,
just to make the chick in the chair look stupid to the
client. It’s so juvenile.
LP:
Have you had experiences with this type of “good
ol’ boy’s club” you’re talking
about?
DE:
Oh yeah.
LP:
I want to hear about it.
DE:
Well, first I want to say that I’m not trying to
beat a dead horse here. The sexism in the industry is
slowly getting better, but it still has a ways to go.
That being said, I had an engineer once that was an absolute
jerk. It was a smaller studio in the Northwest, and he
fancied himself quite the production maestro, but I was
the one brought in by the client to produce the project,
so he was furious. I always try and create a fun team
feeling with the engineers in my sessions, but I mean,
this guy was so resentful that a woman was coming in to
produce that he would deliberately do almost the opposite
of what I was asking. So I waited until he got up to use
the restroom and I went and sat down in his chair, and
started tweaking the settings to get what I wanted. He
came back from the restroom and was sort of freaked out
I was in his chair and asked me what I was doing, and
I calmly told him that since he didn’t know what
I was talking about when I asked him to tweak this and
that, I thought I would sit down and do my job, and his.
I mean, I knew he knew what I wanted, he just wouldn’t
do it, that was the issue. He got sort of quiet, and tried
to act like he had been doing what I had asked him, and
I just told him matter-of-factly that that was garbage
and he knew it, and that he was wasting everyone’s
time, my time, mostly the client’s time, and he
was wasting the client’s money since he wasn’t
working productively on the project, so I was letting
him go for the day. He got really mad, and told the other
guy in the studio that if he needed to leave, so did the
other guy. But the other guy wasn’t having any of
it. The jerky guy huffed out of there, and we whizzed
through the session without his interference with me on
his position on the board with the other guy, and we finished
the session a day early. So not only did he miss the gig
and the pay, but he missed getting listed as an engineer
on the liner notes for the client’s CD. I am an
extremely respectful person, but I am not going to be
bullied by someone, and a lot of times a female producer
gets pushed into having to bust chops to get the work
done for the client, and that’s so uncomfortable,
but as they say in my home town in Montana, if your bad
attitude leads you with your chin, you’re going
to hit the floor. At least, when you’re working
on my team.
LP:
How old were you when this happened?
DE:
I was 27.
LP:
Do you mind if I ask you how old are you now?
DE:
Not at all. I’m 39.
LP:
If you were faced with the same situation in a studio
today, how would you handle it differently?
DE:
That’s hard to say, because I am in a wonderful
position now after many years of producing successful
projects that I don’t get that same unnecessary
snarky attitude from people in the studio, thank goodness
for that. But if I did, I wouldn’t bother going
through the whole sitting in the chair thing. I don’t
bother with facing someone down in the studio, that’s
just so eighth grade at this point, and I don’t
have anything to prove by doing that. I just don’t
choose to work with people like that. It’s pretty
simple for me.
LP:
How do you choose people to work with in the studio?
DE:
Well a lot of times, I walk into a project with
a set studio group, but if I’m picking a team, I
don’t tolerate unprofessional people that waste
other people’s time, especially if they start becoming
a problem or becoming a flake or hurting others or whatever.
Everybody has slip-ups and bad days sometimes in any profession,
and you make accommodations for those, but some people
just aren’t team players, and they push and push
in a project and complain about everything, but don’t
really contribute much of anything to the overall whole,
and I just really have a hard time with people in a creative
project who demand that they take their half out of the
middle, and there is absolutely no excuse for that entitled
behavior by one person that just ruins the whole experience
for everyone.
LP:
Have you found it’s different for women to be in
charge of a studio session than it is for men?
DE:
Not when you look at the end result, no, but I think women
handle it differently. Women often times think they have
to dive in and make everything peaceful and workable for
everybody, like they’re some great peace-keeper
or project mother of the Universe or something, whereas
men will just fire someone who is bugging them on the
spot, and replace them, and I think women, honestly, could
learn a little bit from that creative detachment. Women
tend to keep jerks around way too long in projects because
they don’t want to be seen as mean or a bitch, or
they feel like a failure because they can’t get
the peace to flow on a project, and in the meantime, this
jerky person is draining them dry and the overall project
is being ruined because nothing is getting done. Emotions
run high in creative circles, and working on a project
is hard enough with everyone’s feelings involved
without some Yahoo marching in with a God complex. I just
won’t bother with that kind of unprofessional attitude
in my projects. I’m too old for that! (Laughing)
LP:
You spend a lot of time on details in the studio, so what
is your take on iPods and digital formats like mp3s?
DE:
Okay, let me just say that I love my iPod, but I’m
a little freaked out that with these huge technological
leaps in audio production, we’re flattening out
all of our music tracks into 128 kbps audio samples and
calling that “standard”! I mean, to give you
a reference, an old record album from, say, the late seventies
even has a much more densely-packed and expressive audio
canvass than a 128 kbps mp3, and that’s with a needle
dragging across grooves pressed in vinyl. I say this all
the time, that I am shocked that in all of our technological
gains in recording with the crystal clear digital systems,
the most widely-used commercial format is the 128 kbps
mp3. Most people don’t know this, but those mp3’s
sampled at 128 kbps have less dynamics, and less frequency
response in them than a 45 rpm vinyl single played with
a mediocre needle. I tell people all the time to set their
iPods and their Zunes or whatever to sample the CD’s
into mp3’s at 320 kbps at 44.1 KHz, which is a CD
Quality sample. The file size ends up being roughly about
twice as large as the 128 kbps sample, and yeah, that
eats up more space on your iPod, but do you really want
to load in your music at about half its quality? What’s
the point of that? I can’t stand the thin, compressed
sound of those 128 kbps mp3’s. Apple’s MPEG4
iTunes format is a little more rich and dense than a 128
kbps mp3’s, and they do take up more memory. But
most people work on the mp3 format, and if you do, you
have more control over the sample rate than an MPEG4,
which seems to default at an equivalent of a 256 kbps
mp3. When I sell mp3’s, I make sure they are uploaded
at 320 kbps, and if people want to knock them down to
128 kbps to save space on their iPod, that’s up
to them. But I’m not going to take that great single
and completely squash it. Most people don’t realize
that an mp3 decides which frequency bandwidths to get
rid of, mostly the high-highs and the low-lows, in order
to make the file smaller. So you can spend a zillion hours
mixing this perfectly balanced song with all this sparkle
and punch and then you convert it to an mp3 at 128 kbps,
and you’re flushing down the toilet most of the
sonic balancing work you did on the record. Most people
don’t get as nutty as I do about this, or they say
they don’t notice the difference in sound, but I
sure do and I just think it’s such a waste. It would
be like a fantastic artist working days blending nine
of his own colors to achieve the world’s most incredible
sunset painting, only to digitalize the painting and having
that custom color mix come out a standard crayola orange,
because that’s the closet default color the computer
could reference in order to save space. And then having
all the prints of that painting duplicated off of the
crayola orange digital master – the artist would
have a heart attack! (Laughing) No, it’s true, I
wish we could create a smarter file system that didn’t
remove frequency bandwidth to save space! Somebody needs
to come up with a more sonically-friendly file compression
format than an mp3 or MPEG4. In the meantime, artists
should know what they are doing to their tunes when they
convert them to 128 kbps mp3s.
LP:
If I were an up and coming female producer, what would
be the first thing you’d tell me to do to me to
get started?
DE:
I would tell you to really familiarize yourself with how
recording happens, because you can’t communicate
it to someone else if you can’t do it yourself.
Get a book on basic sound science, basic recording techniques,
and read up on why certain things happen with sound. When
you look at them, sound waves are really easy to get your
brain around, not as hard as people think, and sound is
the clay here. All recording and producing is, is the
act of molding that clay without touching it. Then I’d
tell you to buy a cassette multi-tracker, they’re
really cheap these days, and start messing around with
song demos by multi-tracking on that. I think a lot of
digital recording programs can really overwhelm people
at first. If you can learn to get a good, clear, and strong
mix on an analog cassette four track, you can definitely
deal with unlimited digital tracks, which are a lot more
forgiving. Learning on analog is a lot better, because
if you don’t understand the character of sound,
which for all intensive purposes is an analog signal in
real life, you won’t understand how to capture it
well when it’s in digital. I’d also tell you
to work on your songwriting, and I’d tell you that
if you were shy or weren’t good at talking to a
group to go join your local Toastmasters club and work
on your presentation and people skills.
LP:
That’s a lot to think about.
DE:
It’s not too bad once you get into it. My hope is
that more artists who love what they do will expand into
producing. Who knows what incredible sounds they may be
able to create in the future?
Danielle
Egnew is a singer, songwriter, TV and Film composer, producer,
actress, multi-instrumentalist, screenwriter, speaker,
radio show host, activist, a two-time All Access Music
Award winner, and is a member of the Recording Academy
(Grammys). Her accomplishments are viewable at
www.DanielleEgnew.com
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